Details about TVS and its Origin:
The TVS full form is Thirukkurungudi Vengaram Sundram, Vengaram Thirukkurungudi Sundram The TVS group was founded by Iyengar. He was originally known as Thirukkurungudi Vengaram Sundram, hence the appellation TVS. TVS Motor Company is a global Indian motorbike manufacturer with headquarters in Chennai, India. With sales of more than 20,000 crore INR (US$2.8 billion) in 2018–19, it is the third-largest motorbike manufacturing firm in India. The corporation sells three million units annually and has a capacity of over four million automobiles. It is also India’s second-largest exporter, sending goods to more than 60 nations.
The largest firm within the Thirukkurungudi Vengaram Sundram Group in terms of size and revenue is TVS Motor Company Ltd. One of India’s biggest producers of motorbikes, auto rickshaws, and mopeds is TVS. Thirukkurungudi Vengaram To launch Madurai’s first bus service, Sundram Iyengar founded T.V. Sundram Iyengar & Sons Limited in 1911. Under the name Southern Roadways Limited, he ran a variety of buses and lorries. The company was first known as TVS Motor Company Limited and registered in 1978 for the manufacture and marketing of three-wheelers, motorcycles, and scooters in India.
TVS-Suzuki Era:
The TVS full form is Thirukkurungudi Vengaram Sundram, to get a competitive advantage in the market, TVS launched the majority of its products under the Suzuki brand. The joint venture between TVS Suzuki and Suzuki launched several cars, including the Suzuki Supra, Suzuki Samurai, Suzuki Shogun, and Suzuki Shaolin. This partnership dominated the industry for over 19 years before coming to an end in 2001. The country’s automobile market was greatly damaged by the breakup of this alliance between these two titans. This aspect of the relationship led to Suzuki Ltd leaving the Indian market for roughly 30 months, therefore it turned out to be a reckless attack on the market.