What is TRP Rate?
The TRP full form is Television rating Point, It is a tool that lets us know which TV channel and program receive the most viewers or that shows how popular a particular TV channel or show is. It displays the frequency with which viewers tune in to a certain station or program. Advertisers and investors may learn about consumer sentiment thanks to TRP. Advertisers choose where to place their advertising based on the TRP of a TV channel or program, and investors choose how much money to invest.
Indian Television Audience Measurement is referred to as INTAM. When Doordarshan was the sole channel accessible, DART, or Doordarshan Audience Research TV Ratings, was utilized to generate the ratings and measure the Television rating Point. However, DART does exist and is an organization that takes rural residents’ TV viewing habits into account. They choose people at random and ask them questions about different TV channels and shows, and they also utilize electronic techniques to gather viewership numbers.
What happens when TRP increases or decreases?
The revenue of the TV station from which a given show is broadcast is directly impacted by an increase or reduction in the TRP of that program. Do you realize that TV channels like Star Plus, Z Channel, Sony, and others make money through advertisements? Advertisers will provide less advertising and pay less if a program or channel has a low TRP, indicating that fewer people are viewing it.
The TRP full form is Television rating Point. However, if the program’s TRP is high, there will be more advertising, advertisers, and funding. We can therefore conclude that TRP is influenced by both the show and the channel. For instance, if a show’s TRP indicates that Rising Star is higher than any other show, the advertiser would prefer to place more money and commercials in that show.